TO CREATE THE BEAUTY
THAT CHANGES THE WORLD
viaRia was born out of the frustration from trying to tame one's natural features - so instead, we aim to offer innovative products that empower us all to embrace our own unique beauty and challenge the status quo.
YOUR BEST HAIR EVER
I started this brand because I was so fed up with the lack of diversity in hair care products available here in South Korea. As a professional hairstylist, salon owner, and curl specialist, I could see firsthand how underserved so many of my clients were.
That's how viaRia came to fruition.
I wanted to offer high quality, easily accessible hair products that would actually help people have their best hair ever.
When you use viaRia products, I hope that you're able to feel like you're in control of how you present yourself to the world. And I want you to know that no matter what anyone else says, your definition of beauty is always right. You are inherently beautiful, so let's start owning it!
Love, Ria
Our Values
1
CONFIDENCE BUILDING POSITIVITY
Within our team and with you, our supporters, we strive to lift each one another up with affirming words, actions, products, and services.
2
UNWAVERUNG PERSISTENCE
Regardless of a chance of failure, we value continuing to try and succeed by not only putting in the work, but also recognizing when it's time to switch tactics and find the best solutions.
3
CELEBRATING DIFFERENCES
Everyone has walked a different path of life, so we value respecting different opinions and celebrating everyone's own individual characteristics and preferences.
4
SELF-INTERPERSONAL-SYSTEMS AWARENESS
Within the viaRia family, we strive to always reflect and acknowledge our strengths and weaknesses, how those fit into our team, and assess what actions are best to reach company goals. We also value our customers who have taken the time to reflect on their unique beauty and why it is they want to showcase that.
TO CREATE THE BEAUTY
THAT CHANGES THE WORLD
viaRia was born out of the frustration from trying to tame one's natural features - so instead, we aim to offer innovative products that empower us all to embrace our own unique beauty and challenge the status quo.
Contact Us